GoZero: D2C & Quick-Commerce ERP
Centralized enterprise ERP rollout unifying quick-commerce and marketplace integrations across Blinkit, Zepto, Instamart, Shiprocket, and automated WhatsApp alerting.
GoZeroScreens from the GoZero system
Real screens from the delivered system. Sensitive client data is masked.



GoZero is a high-growth guilt-free ice cream brand featured on Shark Tank India, fulfilling thousands of instant retail orders daily across dark stores in Mumbai, Delhi, Bengaluru, and Pune. They required real-time omnichannel inventory reconciliation across Blinkit, Zepto, and Instamart.
Manual inventory tracking across decentralized cold-storage hubs led to inventory mismatches, unexpected out-of-stock penalties on quick-commerce marketplaces, and delayed dispatch coordination.
Involve Technologies engineered an omnichannel ERP inventory synchronization engine with automated batch tracking, cold-chain temperature telemetry logs, and instant Shiprocket / dark store API dispatches.
- Multi-channel inventory synchronization across Blinkit, Zepto, and Instamart
- Centralized ERP manufacturing and cold-chain batch tracking engine
- Automated Shiprocket courier dispatch integration with real-time tracking
- Automated customer order status and dispatch milestones via WhatsApp Cloud API
- Real-time safety stock alerts preventing marketplace out-of-stock penalties
- Executive margin and channel profitability telemetry dashboard
GoZero eliminated manual inventory reconciliation overhead by ~70%, doubled order fulfillment speed across quick-commerce dark stores, and scaled to 4 major delivery channels with zero overselling.
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