D2C & eCommerce

GoZero: D2C & Quick-Commerce ERP

Centralized enterprise ERP rollout unifying quick-commerce and marketplace integrations across Blinkit, Zepto, Instamart, Shiprocket, and automated WhatsApp alerting.

Project factsDelivered
ClientGo Zero (Shark Tank India)ProfileD2C food brand, IndiaIndustryD2C & eCommerceServicesERP & Business Software, eCommerce, WhatsApp Service DeskTechnologyEnterprise ERP, Blinkit API, Zepto, Instamart, Shiprocket, WhatsApp API
~70%Fewer Manual Errors
~2xOperational Efficiency
4 ChannelsReal-Time Inventory Sync
Inside the project

Screens from the GoZero system

Real screens from the delivered system. Sensitive client data is masked.

Go Zero (Shark Tank India): screen 1
Go Zero (Shark Tank India): screen 1
Screen 1
Go Zero (Shark Tank India): screen 2
Go Zero (Shark Tank India): screen 2
Screen 2
Go Zero (Shark Tank India): screen 3
Go Zero (Shark Tank India): screen 3
Screen 3
About the client

GoZero is a high-growth guilt-free ice cream brand featured on Shark Tank India, fulfilling thousands of instant retail orders daily across dark stores in Mumbai, Delhi, Bengaluru, and Pune. They required real-time omnichannel inventory reconciliation across Blinkit, Zepto, and Instamart.

The challenge

Manual inventory tracking across decentralized cold-storage hubs led to inventory mismatches, unexpected out-of-stock penalties on quick-commerce marketplaces, and delayed dispatch coordination.

What we built

Involve Technologies engineered an omnichannel ERP inventory synchronization engine with automated batch tracking, cold-chain temperature telemetry logs, and instant Shiprocket / dark store API dispatches.

  • Multi-channel inventory synchronization across Blinkit, Zepto, and Instamart
  • Centralized ERP manufacturing and cold-chain batch tracking engine
  • Automated Shiprocket courier dispatch integration with real-time tracking
  • Automated customer order status and dispatch milestones via WhatsApp Cloud API
  • Real-time safety stock alerts preventing marketplace out-of-stock penalties
  • Executive margin and channel profitability telemetry dashboard
The result

GoZero eliminated manual inventory reconciliation overhead by ~70%, doubled order fulfillment speed across quick-commerce dark stores, and scaled to 4 major delivery channels with zero overselling.

Want the same result?

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  • Fixed scope before work starts
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Let's talk about Involve Technologies

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Involve Digital Technologies Pvt. Ltd. team@involvetechnologies.com · +91 90963 02211Nashik, India · London, UK · Dubai, UAE
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