Agriculture & eCommerce

Urjafarms: Farm Cold Chain Logistics

Specialized agricultural e-commerce platform featuring farm-level harvest batch traceability for organic products.

Project factsDelivered

ClientUrjafarmsProfileFarm-to-home produce brandIndustryAgriculture & eCommerceServicesMVP & Product Build, eCommerceTechnologyLaravel, Batch Traceability, Logistics Routing, Stripe

100%Farm-to-Door Traceability

65%Waste & Shrinkage Reduction

4.9/5Customer Freshness Score

Inside the project

Screens from the Urjafarms system

Real screens from the delivered system. Sensitive client data is masked.

About the client

Urjafarms delivers freshly harvested residue-free vegetables and fruits directly from regional farmers to urban consumer households within 12 hours of harvest.

The challenge

Manual order consolidation, perishable inventory spoilage, and chaotic delivery vehicle routing caused high delivery costs and up to 25% produce shrinkage.

What we built

Involve Technologies developed an end-to-end farm-to-fork e-commerce platform with automated harvest demand forecasting, crate barcode tracking, and algorithmically clustered route optimization.

Dynamic harvest demand forecasting aggregating pre-orders for regional farmers
Barcode crate tracking from farm sorting hubs to city distribution centers
Algorithmic delivery route optimization minimizing transit time and fuel costs
Customer subscription management portal for weekly organic vegetable boxes
Driver mobile app with turn-by-turn navigation and digital proof of delivery
Automated WhatsApp delivery notifications with live driver ETA tracking

The result

Cut produce spoilage from 25% to under 5%, reduced logistics delivery costs by 35%, and achieved a 4.9/5 customer freshness satisfaction rating.

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